Communified: a launch film without words.

The launch film for the Communified app was made to be used anywhere in the world. So it has no language in it: the app's idea is carried entirely by visual elements and simple, universal cues — no on-screen text, no spoken word.

Still from the Communified launch film: three young people in front of a café, with the word COMMUNIFIED in large white letters.

The brief

A launch film for the Communified app — one that could be used all over the world.

The approach

We made the film entirely without words: no text, no speech. The app's idea is told instead through visual elements and simple, clearly readable cues that work regardless of the viewer's language. One film, and it plays the same everywhere.

The film comes in two lengths: a full 60-second version and a 30-second cut.

Two lengths — one idea.

The launch film · 60 seconds

Short version · 30 seconds

Closing frame of the film: the Communified logo with Google Play and App Store buttons.

Closing frame of the film

Concept & script
Kevin Thour
Cast
Tito Windborg, Julja & Nor Samman
Cinematography
Anton Svärd
Editing & direction
Jahja Alkhatib

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