Public sector · Regional transport
Bus line 325: one bus, two films.
For Länstrafiken, the regional public transport authority, we produced two commercials about bus line 325. One bus line, two different arguments: the first film is about letting go of the stress, the second about using the travel time for something else. Both films are below.
Film 1
Let go of the morning stress!
This version makes the case that you can let go of the stress when you take the bus — the journey can be relaxed and enjoyable instead of just a way to get from A to B.
Film 2
Work on the bus!
The aim here was to show that taking the bus can be the more comfortable choice, because the travel time is yours to use — to get some work done, or to enjoy your music.
Behind the scenes
Stills from the shoot.
Credits
- Client
- Länstrafiken
- Brief
- Commercial in two versions for bus line 325
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