Oakberry · Malmö C · Commercial & event photography
Oakberry Malmö C: a pause in the rush.
Oakberry, the international açaí brand, opened a new shop at Malmö C — Malmö Central Station in southern Sweden — and hired us to photograph and film the opening. We arrived with a plan for every scene, and once the opening was over, we edited a commercial on site.
The shop sits in a European central station, where many travellers don't speak Swedish. So Oakberry got the same commercial in three versions: Swedish, French and English.
The commercial · about 37 seconds
Made for a place where everyone is on their way.
The commercial is built on one simple idea: that even people in a hurry can stop for a moment. Here it is in all three versions.
Swedish
French
English
An international station calls for more than one language — so the film comes in three.
The voice-over
The film is carried by a short text about finding calm on the move. Here it is in English translation.
“There are small cracks in time when we're on our way... quiet gaps where everything stands still. There is nothing there but a soft, whispering peace... I capture a moment with my lens, drink my coffee... and let the world wait.”
The voice-over — English translation of the Swedish version
How we did it
Planned ahead, edited on site.
01
Before — a plan
The brief was photos and video from the opening. We arrived with a scene list and a plan for something more: a finished commercial.
02
During — film, photos, interviews
Amid the bustle of the opening, we filmed scene by scene, as planned. We also ran short interviews with new customers and staff, and photographed them and the product.
03
After — three languages
Once the opening was over, we edited the scenes on site into a commercial in three language versions. The same day, Oakberry also had the photos and interviews.
Interviews & photos
Ready for social media the same day.
An opening is most newsworthy while it's happening. So the interviews and photos were captioned, archived and delivered the same day, ready for Oakberry to post straight to social media.
- A commercial of about 37 seconds, edited on site
- Three language versions: Swedish, French and English
- Short interviews with new customers and staff
- Event photography: customers, staff and product
- Interviews and photos captioned, archived and delivered the same day
Credits
- Client
- Oakberry
- Location
- Malmö C (Malmö Central Station), Sweden
- Photography, cinematography & editing
- Jahja Alkhatib
- Interviews
- Jahja Alkhatib
- Language versions
- Swedish, French and English
Commissioned by
The result
From a single opening, Oakberry got a commercial in three languages and ready-to-use content for social media. The client was more than happy.
Opening something new?
Tell us when and where. We'll arrive with a plan — and deliver in the languages your audience speaks.