Business · Småland · Commercial
Sjöriket: a nostalgic tone — for the customers.
The commercial for Sjöriket AB, a company in Småland in southern Sweden, speaks to the company's customers — an audience made up largely of older people. The goal was to stir warm feelings, and warm memories.
The film is one of two we made for Sjöriket. The other, a recruitment film with an entirely different tone, is covered on the full case study page.
The commercial · premiered June 2023
Storytelling, a slow cut and low saturation.
The commercial has one clear goal: to stir warm feelings in its audience. We used storytelling, a slow editing pace and a low-saturation colour grade to build a nostalgic atmosphere — reaching viewers on an emotional level and bringing back fond memories.
The commercial
Out in the real world
The commercial on the big screen.
The film was shown where the audience actually spends its time — on the big screen in the town square and on the screen in the ice rink.
Big screen in the town square
Screen in the ice rink
Behind the scenes
From the shoot at Sjöriket.
A short film and a few pictures from the making of Sjöriket's films.
A short film from the shoot
Credits
- Client
- Sjöriket AB
- Cast
- Hanna Norman Andersson & Sune Axelsson
- Narrator
- Sölve Rydell
- Script
- Jahja Alkhatib & Sölve Rydell
- Concept, cinematography, editing & direction
- Jahja Alkhatib
- Premiere
- June 2023
Commissioned by
Client voice
“You're just brilliant!!! What lovely pictures you've taken of us! Wow!!”
Elisabeth Persson Furunäs, CEO / Head of Operations, Sjöriket AB
Translated from Swedish.
Does your company need a film for its customers?
The right tone for the right audience — tell us what you need.